I know I don’t usually barge into your virtual letterbox on a Saturday, but I have a quick question for you.
A lot has changed over the past few months and I want to make sure that these emails are useful to you, so…
… what kind of content would you be most interested in right now?
(unfortunately, I have to limit this to business help. If you’re looking for a bit of extra girth or six-pack abs, I can’t help you)
Don’t worry I’m not looking for a response that rivals “War and Peace”…
… nor am I linking to a 3,000 question survey that’ll take 3 weeks to complete.
Just hit reply and let me know what you’d like to see more of.
One other thing – be selfish about this.
Don’t worry about what you think other people want. There’s a time for being noble and magnanimous, but…
… this is NOT IT.
I WANT THE TRUTH!
So tap into your inner selfish jerk and tell me how I can help you best.
Here are a few to serve as inspiration:
‘My marketing is a bit dull. I’d like to liven it up a bit… you know, add a few laughs here and there. Is there any chance you could teach me more about using humour and personality in marketing?”
‘Every time I sit down and create something, my mind goes blank. BLANK! Any hints on how to make creating content a bit easier?”
‘My marketing doesn’t sound like me. I look at my sales pages and emails and they sound weird. They’re OK, but I don’t want my marketing to look like everyone else’s…
… I want it to look like something I actually wrote.’
‘Christ. If someone else says to me “you should start emailing your list..”, I’m going to lamp them. I KNOW I SHOULD BE EMAILING MY LIST, OK?…
… how do I start?’
‘More clients… NOW!’
(Remember… you’re a selfish jerk, so feel free to say “nuts to you, Holt… I’m adding my own!”)
Hit reply and let me know what would help you most.
Don’t worry, if everything is hunky-dory for you right now, I don’t want you missing out on the joys and emotional highs you get when replying to my email, so feel free to tell me either your most beloved type of pick ‘n’ mix sweets, or your third favourite Nottingham Forest footballer.
Have a great weekend,