I’ve got some news for you…
Steve Jobs didn’t invent the camera.
He also didn’t invent the digital music player.
And he sure as heck didn’t invent email, phone calls, texting, calendars, social media or Candy Crush…
He did, however, invent the iPhone – his unique way of presenting all the above.
For all his creative genius, the iPhone is just a slickly designed collection of existing ideas in a new, small box.
That’s what pretty much ALL creativity is – putting together different ideas to create something new.
(It’s akin to the dinner your mum used to make when you’ve not got much in. “Three-day old rice, beans and a pack of Wagon Wheels OK for tea, love?”)
If you want to tap into this Jobs-like creativity yourself, the easiest way is by using my soon to be patented “How would I do this?” technique.
Here are the complex steps you need to follow to execute this highly sophisticated method:
- Think of something you’d like to create and offer the world,
- Find someone who’s doing something similar,
- Ask yourself, “How would I do this, for MY audience?”, and
- Go and create it.
It doesn’t matter if you’re selling a product, designing your living room, writing a sales page or devising a buttock strengthening class for pensioners.
Find someone who’s doing something similar and then tweak it to better suit YOUR crowd.
OK, so you might not make Einstein-esque scientific leaps using this idea, but you never know.
Besides, Einstein wasn’t perfect. He makes mistakes too, like in 1939 when he made a mistake in his interpretation of the Schwarzschild singularity and gravitational collapse…
(“Don’t worry Al, we’ve all been there…”)
The point is, this “How would I do this?” method still counts as “being creative”.
Any time you come up with something new – even if it’s just a spin on something else – it counts because there’s someone in the world the idea is now PERFECT for. Someone who is now achieving a better result because your creation made it clearer, better or more impactful or accessible in some way, just like Jobs did with the iPhone.