Tony Robbins was WRONG

According to Tony Robbins change happens in an instant.

This needs a tiny bit of clarification.

Change may happen in an instant, but the RESULT of change…

…well, that’s a whole different thing.

That takes a little longer.

For example, I could make the decision right now to eat more healthily. Now, before the staff at my local McDonald’s get too concerned – don’t worry, it’s not going to happen (CARBS FOREVER!).

But… if I did decide to go on an extreme fast and cut down to only 14 Big Macs per day (is it even physically possible to survive on so few calories?), it would be weeks before I would see the results.

The easiest way to experience disappointment is by expecting instant results.

(or by watching any movie starring Sarah Jessica Parker)

Comedians know this (and the Sarah Jessica Parker thing).

Listen to comedians talk about developing their act and you’ll hear words like “adjusting”, “tweaking”, “improving”, “editing” and “OH MY GOD, why the hell won’t this joke work?”.

It reaks of process…

…because IT IS a process.

It starts with a vague idea scribbled on the back of a beermat and ends – after a year or two of working it every single night – with it bringing down the house on their Netflix special.

It’s the same when you’re looking for a new angle or approach in your business. You can make the decision to try something new right now but the odds are, like the comedian and their joke, you’re going to have to work at it before it looks pretty.

Don’t be daunted if you’re starting something new. Take the “OMG – this HAS to be perfect” pressure off by looking at it like a comedian would:

It’s going to be ugly at the beginning. It’s going to suck…

…and that’s OK.

Keep working it and paying attention to your audience.

It will get better.