Before you sit down to write ANY form of copy/content for your business, ask yourself:
1) Who am I writing this to?
2) What do I want to tell them?
3) Why should they care?
4) What’s the simplest, most direct way I can communicate 2) & 3) to 1)?
5) What do I want them to do next, straight after reading?
Try it with the next piece of content you create and let me know how if it helps.