Five simple questions that will make your business writing more effective (and profitable!)

Before you sit down to write ANY form of copy/content for your business, ask yourself:

1) Who am I writing this to?

2) What do I want to tell them?

3) Why should they care?

4) What’s the simplest, most direct way I can communicate 2) & 3) to 1)?

5) What do I want them to do next, straight after reading?

Try it with the next piece of content you create and let me know how if it helps.