is this the worst sales video ever?

I’m going to let you in on a secret…

Even though “Insert Gag Here” started out as a “here’s why you should use humour in your marketing…” kinda thing…

The more I learned about marketing, copywriting, and animal husbandry, the more I realised I was wrong…

It was more than that.

It’s not just about being funny.

(Though, there is a lot to be be said for that.)

I realised that, in a world where every man and his sodding dog can get a website, open up a Zoom account, download some readymade copy templates for $7, and enter virtually any marketplace…

You HAVE to give customers a reason to choose you.

You HAVE to stand out.

You HAVE to separate yourself from the ever increasing competition.

Of course, being “Mr Funny” is one of the ways you can do that, but it’s a toughie.

Here’s an easier way:

Start being more YOU.

I know… pretty “woo woo”, right?

Truth is, if you’re looking for an easy way to stand out, being yourself is an easy-win.

Here’s why…

Even though “being yourself” sounds like a low bar… because most of your competition are looking for pre-written templates and scripts they can use 23 seconds after purchasing…

Being yourself automatically makes you different.

Think about it. If all your competition is using the same “copy and pasted” templates, how is your customer meant to tell the difference?

“Copy perfect” templates might look good, but as soon as your customer spots that there’s some templatin’ goin’ on…

You. Is. Busted.

Being yourself might mean you have “less than perfect” marketing, but it automatically gives your customer something to mentally grab hold of and think, 

“She’s different because…”

“Because…” can be the difference between having dream clients reach out to you, and you having to trawl bid sites, digging for scraps.

Obvisouly, I’m not saying you have to throw all your copywriting guides out the window.

(though if you do, be a love and chuck ‘em towards my post code, would you?)

Copywriting and marketing are powerful tools you should use, but do me a quick favour…

Think about the last person you invested in.

You chose them because…

The “because” makes them different. The because gave you a clear, compelling reason to choose THEM…

Maybe even a “no-brainer”.

Unless you invested in a copywriting course, I’m also guessing the “because” wasn’t “perfect copy” or “skillful deployment of emojis”.

Get a good “because” and you’ve got one hell of an edge.

Want an easy way to start giving your customers a “because”?

Start asking: “How would I do this?” more often.

(Emphasis on the “I”)

“How would I write this sales page?”

“How would I welcome someone onto my course?”

“How would I film a video sales letter?”

Oh! About that last one…

This is how I would film a video sales letter for my email marketing course “Sent.”, which starts on 26th April

If you know anything about video sales letters, you’ll find at least 3,243 things wrong with the above video.

I would NEVER write this for a client.

But when I asked myself, “How would I make a quick video, giving more info about my course?”

The video above is pretty much what I had in mind.

And this “how would I do this?” concept is one of the ideas I’ll be sharing in “Sent.” – my email marketing course for business owners who want to be able to sit down and write an email, but don’t know where to start.

It’s 15 days of interactive daily emails, videos, and also a live Zoom call to answer any questions.

There are no templates. Instead, I’m going to share a simple system anyone can follow to sit down, face the blank screen and write an email that sounds like you.

(I don’t want to boast, but if there was an award for the “least hypey promise ever”, I’m pretty sure I’d be coming home with the trophy)

As “Sent.” is my first ever course, I want to get this right, so I’m limiting the first class to 40 folk. That way, I can be as “hands-on” as possible.

(Don’t worry, I sanitised my hands in February!)

Not only that, but at £40, this is the lowest price it’ll ever be available.

Want in? Here’s the link:

[link removed]

If you’ve got any questions, hit reply and ask. Like I say, I want to get this right, so I’m happy to help as much as I can.



How long should your copy be?

“It depends”.

Ask most copywriters how much copy you need to sell your shizzle and that is what you’ll hear.

It’s correct, but it’s also like being a UFC fighter with good penmanship – it’s no use whatsoever.

Truth is, there IS a “right” amount of copy.

Doesn’t matter if you’re selling a product, service, or your (or anyone else’s) body.

Here’s a good way to think about it:

In order to click the “buy” button, your customers need to know and believe some stuff.

The amount, and type of “stuff” will vary from business to business, but all customers need to know stuff before they click “buy”.

You’re mission, should you choose to accept it (and if you wanna sell shizzle, you probably should) is to create copy that serves up everything they need to know.

So, don’t worry about how long yours is.

Worry about your customers – think about what they need to know and believe to get from where they are to “Hell yes! I’m in”!

THAT’S how much copy you need.

“Oh god…”

I’ve never been what you’d call a “natural” performer.

I’m also terrible at giving advice.

I’m also pretty darn new to this whole “helping business owners sell more stuff” thing.

Given this shocking blend of skills, I’m CLEARLY the ideal candidate to make a podcast/video series where I dish out small nuggets of advice to business owners to help make their business life more profitable, right?

Don’t worry, it’s nothing too complicated, so put away the flipcharts and multi-coloured pens…

It’s just gonna be quick tips and tricks you can use to sell more stuff.

If that sounds like the kinda thing you’re into, you can pull up a chair in audio or video form here:

Podcast: https://insertgaghere.com/podcast

YouTube: https://insertgaghere.com/video

… and prepare to witness the most shockingly produced media content out there.

Oh, and if you’ve got any questions you’d like me to answer, let me know.

(This thing is gonna devour content)

Five simple questions that will make your business writing more effective (and profitable!)

Before you sit down to write ANY form of copy/content for your business, ask yourself:

1) Who am I writing this to?

2) What do I want to tell them?

3) Why should they care?

4) What’s the simplest, most direct way I can communicate 2) & 3) to 1)?

5) What do I want them to do next, straight after reading?

Try it with the next piece of content you create and let me know how if it helps.


“All the emails” is an ever-growing collection of email templates business owners can use to keep their customers happy and earn more money from their list.

No need to do battle with the muse, while the flashing cursor of doom taunts you…

… cos I’ve done the fighting for you.

I’ve just added email number 61 to the doc – a funny automation you can plug into your system to ensure your list stays healthy and full of people who actually want to hear from you.

Not only do I give you the template, but I also explain WHY it works, so you can make it your own (without having to start from scratch).

How much for this priceless document, I hear you ask?

NAFF ALL, I respond.

Get it for nowt now by visiting https://insertgaghere.com/email/ and subscribing to my list.

There’s a whole host of other goodies you get for subscribing too, but I don’t want to distract you with shiny things.

If you wanna know what they are, click the link above and sign up. I think you’ll be happy you did.

But then again, I WOULD say that, wouldn’t I?