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1. You get access to my GOOGLE DRIVE OF AWESOMENESS!!!!, including a year’s worth of “Yay – no more blank page syndrome” email prompts that’ll make your life a little easier.

2. I spent 7 minutes trying to find the most hideous purple I could for this image – please help me ensure this wasn’t wasted.

3. At least 3% of the emails I write are generally helpful – either helping you make more sales or taking a bit of the struggle out of marketing that awesome thing you sell.

4. Very occasionally, you’ll be vividly imagining what I look like while sitting on the toilet. (Admit it, you’ve always wondered)

5. Did you notice there is no number “2” in this list?

6. Balls. I forgot to go back and take it out, didn’t I?

7. Most of the tips I share – like how you should always use an odd number of bullet points – are super simple to use.

Want in on the best email list emanating from my postcode?

insertgaghere dot com and smash the bejeezus out of the “CLICK HERE FOR FREE STUFF” button.

Looking for more things to talk about in your emails?

The first step towards finding more things to talk about in your emails?

Start looking for more things to talk about.

(The second? Picking up my “Endless Emails” training that I’m annoyingly not going to post a link to, due to my aversion to selling on da socialzzzzz)

“Look for things to talk about” sounds super basic. That’s cos it is.

Most business owners wait for the muse to strike.

Only when they get a burst of inspiration do they think “This would make for a great email”.

The key is to switch it around. Look at everything that happens to you and think:

“This would make for a great email because…?”

Of course just asking that doesn’t guarantee you’re gonna write a killer email…

(To do that, you need my other course, “Sent.” that I’m even more annoyingly not going to post a link to, due to my now well-known aversion)

TL;DR – want more ideas? Start looking for them.

“Why is it so bloody hard to write something that actually sounds like I wrote it?”

You start off with good intentions:

“I know. I’ll just send a nice, casual email to my list”.

Before you know it, you’re waist-deep in “hitherto”s, “therefore”s and…

“OMG – did I really type ‘Apropro’?”

Well done – you’ve created something that could finally make your English teacher shed tears of joy, but something that’ll build a bond with your audience? Something that will make them click your link and buy your course?

Sadly not.

If you want people to choose you over the competition, you need to put more “you” in your marketing.

An easy first step?

Take the pressure off.

Whether you have a tiny list of 10 or a colossal list of 17 people, pick one person. 

Yes, ONE person. One very specific person, and write to them.

Imagine you’re sitting with them in a wine bar. You’re two drinks in and you want to tell them something.

There are other people in the bar, so you can’t be your usual sweary, ranty, and obnoxious self, but you can dispense with the pleasantries.

What would you say? How would you tell them?

That’s a pretty good tone to aim for in your emails.

(BTW, this is just one of the tips you can pick up in my free “Six Ways To Guarantee You Never Send a Dull Email Again” download. You can grab it (and a few other goodies) by clicking the “FREE STUFF” button at insertgaghere dot com)

Free sessions

“Free” sessions should be a no-brainer, but they’re not.

When it’s nothing more than a thinly disguised sales pitch, it’s awkward. And not just for the person getting the free session.

A lot of business owners feel the pressure to sign people up for their high-ticket offers and when you’re not a “natural” salesperson any pitch can come over clumsily.

Pitches like these can feel sleazy and slimy, but they’re not.

A simple thing that can help is drawing a clear line between “free” and “you’re gonna have to pay me to do this…”

For example, I love chatting with people and bouncing around ideas. Want me to hop on Zoom for ten minutes with you and brainstorm something? Sure. I’m up for that.

Want me to take those ideas and sketch out an email sequence? 

Erm… you’re gonna have to pay me for that.

When I think back to awkward calls I’ve been on – including the ones I’ve given – not having a clear idea of the boundary between free and paid was a major contributor to the awkwardness.

Just start

ZERO – the number of subscribers every willy-waving, cash-flashing, watch-flaunting influencer started out with.

The most important thing they did to get where they are?


If you haven’t started building an email list yet, just start.

(Just promise me you won’t become a willy-waving, cash-flashing, watch-flaunting influencer)

Need help with that? I’ve got a bunch of free stuff to help you.