Copywriting Tips

Give ’em a reason to act NOW!

People lie.

They SAY they’re interested and “will get back to you later”, but they never do.

It’s even worse when you’re writing an email and including a link you want them to click.

You see, it’s not enough to make it curious or interesting.

You have to give them a reason to click it RIGHT NOW.

If you don’t, they’ll file it away in their mental “I’ll come back to this later” drawer, where you’ll reside between “book routine eye test” and “learn what ‘copacetic’ means”.

In other words, your link ain’t gonna get clicked.

Don’t be sleazy or spammy about it but, whenever you toss a link in an email, also toss in a reason they should click it now… while they’re sat there… on the toilet (probably).

– – –

See that link in the picture?

You should type that into your phone – RIGHT THIS SECOND – or the price of Ragu in the Swinton branch of Morrisons will go up by 37%!!!

Here, I’ll make it easy for you (this is the link!)

Copywriting tip: Don’t try to be clever…

The moment your audience feels they’re being sold to, their defences go up – FAST!

End result? No sale.

The easiest way to do this? By being “clever” and using lots of “power” words and “proven” phrases.

Stuff like this ^^^ makes people realise they’re being sold to.

Don’t try to be clever. 

Just keep it simple, clear, and direct.

Do that and your audience will be far more open to listening to your ideas.

The more invisible your “selling”, the more effective you’ll be.

Go dig out the last “sales” post or page you created and have another look at it. Is it clear and direct, or is it riddled with clever “salesy” words?

Feel free to post your below and I’ll give you my thoughts.

Copywriting tip: Give your customers a reason to choose YOU

If you want people to pay you money, you’re going to have to give them a jolly good reason to choose YOU over everyone else.

If you don’t, you’ll always struggle.

So… what makes you different?

“I’m the only plumber in Basildon who can fart the Greek national anthem…”

Try harder.

What makes you different… in a GOOD way – the kind of way that, when your ideal customer hears it, them think…

“Heavens to Betsy… I want THAT!!”

You don’t need to do/be anything wild or crazy, but you do need SOMETHING.

So, I’ll ask you again… why should they choose YOU?

Copywriting tip: How to make a claim

Most business owners work too hard when backing up claims or handling objections.

They type loads of words or present 3,129 pieces of evidence to hammer their point home.

There’s an easier way.

Whenever you make a claim or want to deal with an objection, try this:

1. Clearly state the claim or call out the objection.

2. Immediately give your one – strongest – piece of evidence why it’s true (claim) or not true (objection).

3. Show how this evidence proves/disproves the claim/objection for the reader.

An example? Good idea

1. Claim – “Hi, I’m Brian. I’m bloody awesome at magic. You should book me.”

2. Proof – Here’s what Barbara Vuvuzela said after I performed at her event: “Brian was the best thing about my father’s wake. At the start of the day, I was feeling a bit down, but after three hours of card tricks, I was pissing myself. Honestly, I was laughing so much, I had to double my heart medication when I got back home, or we’d be organising another funeral! Everyone loved him!”

3. Bring it back to what the reader really cares about – them. “I can entertain your guests and get them laughing – so you don’t have to. Want YOUR party filled with fun and laughter – so you can sit back, relax and enjoy your night? Call me…”

Copywriting tip: Always use a CTA

Doesn’t matter if it’s “for more awesome content check out my other posts”, “subscribe to my email so you don’t miss out on the next installment”, or “go and turn Aunt Doris before she gets bedsores”…

Get into the habit of telling your readers what to do next.

Let them experience for themselves that following your directions makes their life better.

That’s how trust is built.

It’s NOT just about slapping a “here’s a link to buy my doodah” at the bottom of every post.

Don’t get me wrong, it CAN be that, but if you really want to serve your people, you’ll try harder.

What’s the one thing you want your reader to do after reading your thing?

So, before you click send on that email, blog, or social post today… think about what you want YOUR reader to do next…

… and then tell them to do it.