Couple of things…
1) I’ve nothing against Eckhart Tolle. I’m sure he’s a wonderful man. (I’ve also been known to rock a sweater vest when the occasion demands it.)
2) I’m about to ask you to guess a number. I know you… you won’t do it. But can you at least consider having a stab when you get to that bit?
Awesome. Let’s crack on…
There are a lot of situations in life where “more = better”.
The following example is not one of them.
I’m sharing it because I can almost guarantee you that it highlights a trap you’ll either fall into or… at the very least, skirt perilously close to plopping into at one point in your life.
So pay attention to avoid the trap.
I got an email from Sounds True. (Ironically, NOT a made-up company).
They do a lot of spiritual recordings and courses. Anywho, they sent an email today for a course featuring Eckhart Tolle.
One of the bonuses for his course is access to “Eckhart Tolle Now – where you’ll discover even more doorways into Presence through ____ hours of teachings and practices”
Here’s the “guess the missing number” bit…
How many hours of teaching and practices do you think there are to access the power of now?
Go on, pick a number.
2? 5? 10?
Are you ready?
No, seriously… are you ready? Because your head is about to explode.
I shit you not. One (just ONE!) of the three bonuses you get has 450 hours of content.
That’s crazy – especially for a course that is meant to be lightening your mental load and helping you enjoy the present moment.
This is why you need to think about your bonuses… and focus on benefits rather than just features.
The “Thud” factor (adding bonuses and goodies to the pile to make your offer more attractive) can be a great way to beef up your offer, but there’s a limit…
You can’t just keep mindlessly piling stuff on, thinking more is better.
“More” is not always a benefit.
Your clients want to get “there” (wherever the hell that is) quickly and easily.
It takes experienced climbers 19 days to complete a return trip to Everest base camp – that’s 456 hours… only SIX more than it takes you to go “full Tolle” so you can sit down for ten seconds without fighting the screaming voices inside your head.
Rather than a “Sherpa’s only” level bonus, if I was promoting this, I’d be urging a quick win bonus:
– a 10-minute “presence realignment meditation” you can use anywhere to quiet your mind…
– a “one-pager” featuring the main takeaways from the course for easy learning…
– an online journal or notebook you can use to note down your thoughts, such as “hour 48… can’t… feel… my legs…”
Sometimes more IS better. But that’s only because “more” is also “easier”, “quicker”, “faster”, “better”, “more impactful”.