How’s my opening?

“I think I have a groin”.

Not the best opening salvo – especially for someone hoping to charm his way into a same-day appointment to see his GP.

The receptionist laughed. That’s a good sign.

“Sorry, I DO have a groin. Though, to be honest, I haven’t checked today… what I meant was – I think I have a hernia…”

A lot is made of headlines and subject lines.

You never get a second chance to make a first impression, you might say.

Your first line counts more than most.

It’s the same with any form of communication though, even verbal.

What’s the best first thing I can say to help me get the result I want?

In this case, it was Friday morning and I knew I’d developed a hernia. Something poking out of your body at your beltline is pretty hard to miss.

I didn’t want to cancel my Only Fans webcam shows this weekend, but also knew my chances of getting a same-day appointment were slim.

A hernia is probably something that can wait until next week.

“What can I do to get the receptionist on my side?”, I thought at 7:57 am, three minutes before the lines opened.

“I think I have a groin” seemed pretty solid – weird, rude, excusable, and with plenty of riffing options should I happen to strike gold and find the one medical receptionist with a sense of humour.

Plus – and this is a big plus…


It gives her a weird story she can use over the weekend whenever the conversation runs dry.

Don’t overlook the power of that ^^^^.

People like to laugh, sure, but they LOVE being the ones to make other people laugh more.

It’s basically how I landed three whopping clients in my first year as a copywriter.

(It certainly wasn’t my non-existent portfolio of proven samples)

I got proof at a team event recently when the boss called out the personalised sales page I created for them when I applied for the job.

“I passed it to my team and said… ‘You gotta see this guy!’” 

Not a bad first impression, eh?

It’s not just big things like sales pages that can have this impact.

Anything you can do to move an interaction from banal to “Oh! I gotta tell you about this…” is worth exploring.

Typos, spelling errors, and “accidental” mistakes are a good place to start. Especially if you’re looking to get on the good side of a medical receptionist.

Want an example?

No. Figure one out yourself. 

Kind refarts,