Presenting at Inbox 2022 on Tuesday was a load of fun.
(Thanks to those of you who messaged me and watched my talk – appreciate it!)
If you couldn’t make it or didn’t click my affiliate link to claim your all-access pass, no biggie…
… just realise that you’ve now been relegated to “second tier friend”, along with people who think Timothy Dalton was the best James Bond and Dame Helen Mirren.
(Don’t ask. She knows what she did)
Note: “second tier friends” no longer get access to my gran’s closely guarded devilled eggs recipe…
(Only kidding, she dishes out the directions for that paprika-packed delicacy to EVERYONE!)
Here’s something you WON’T have seen though… even if you DID catch my talk…
The GALLONS of liquids I had stacked just out of camera shot.
You see, a few days ago I found out I had Covidius Delirious Maximalis (probably not its real name).
I feel fine, but my throat was kinda scratchy and I was getting a little breathy at times.
(If you’ve ever wanted a rude, late-night call from me, now is the time. Check out onlyfans.com/wheezer-geezer to book yours)
I spent the hour before my talk filling glasses and Googling as many weird and wonderful potions as I could to see me through the hour.
I had syrups, soothing drinks, steaming water, cough sweets, honey and lemon, warm Ribena, and cold Ribena….
Name an old wife’s elixir for sore throat and I had it within arms reach, just in case my throat packed in or I started coughing like a chain smoker.
My desk looked like the set of Breaking Bad.
I thought about mentioning the c-vid thing, just in case I needed to take a few moments to catch my breath… or to save attendees from learning how to spell “Emphysema” as they played “What The Hell Is Wrong With The English Guy?” in the chat.
… but I didn’t.
The reason? Well, it came down to an oldie-but-goodie copywriting maxim…
I didn’t think the audience would care.
I figured that, since I felt OKish, mentioning it would be more of a distraction than anything, so I kept my yapper shut.
It’s good to give your audience a peek behind the scenes… to show them how the sausage is made, but…
You still need to remember the “so what?” factor.
Yep, consider this your six-monthly reminder that your audience – like everyone else on the planet – are a bunch of selfish jerks, constantly asking “what’s in it for me?”
By all means, give ‘em a peek behind the scenes of your Architectural design firm, where all blueprints are sketched on hemp. But don’t JUST give ‘em a peek…
Tell them why they should care. Let them experience what it would be like to celebrate a successful project by smoking the blueprints.
In my head, the Inbox 2022 folks only had one question on their minds:
”Are you going to show me how to be funny or not?”
Hopefully, I did.
But if you want to find out for yourself, I’ve good news…
That discount won’t be around forever though (about 24 hours as I write this)… so if you’re interested, click the link above sooner rather than later, as it’s not my event, so I have no say in it whatsoever.
John