Brace yourself… I’m gonna talk about my roomba (remember – little “r” cos it’s the Aldi version) again.
I’m sure you’ll be delighted to hear I’ve now honed my pre-roomba routine to the point I can ensure his safety by only moving two objects.
Not only am I using the little scamp every morning, but I can set him off and head upstairs to do some work, safe in the knowledge he won’t Alex Honnold his way up our drapes.
(He’s actually whirring his way downstairs as I type)
(The roomba, not Alex Honnold. I don’t know where he is.)
Our relationship is blooming so magnificently, I even looked in the manual to see what all the buttons do.
I’ve never felt so alive!
Turns out there’s an “intense” setting I didn’t know about.
As a werd man, I know “intense” can mean different things.
If I select “intense”, will Rover do a deep clean, or… will he transform into Christopher Walken and start maniacally laughing or ranting in a staccato rhythm?
I looked around my lounge and decided to chance it.
I had my phone at the ready, just in case.
(I thought an electronic Max Zorin pacing my lounge might go viral on TikTok and help me recoup some of the money I lost in my hot tub streaming venture)
Turns out it was the “deep clean” thing.
(I know, I was disappointed too)
When Rover goes “Full Walken”, he still scuttles around the room but he turns from Obi-Wan to Mace Windu (his light goes from blue to purple) and he works a little bit harder.
As soon as I saw this, I had a question. Can you work out what it was?
Here’s a hint: as soon as I discovered this super setting, I thought of the Jerry Seinfeld joke about pilots who, after taking off late, say “we’re going to make up some time in the air”, to which Seinfeld responds:
“If you can go faster, why don’t you just go that fast all the time?”
I wondered the same thing about our little Rover:
“If the ‘intense’ setting cleans my carpet better, why would I EVER choose the other option?”
That’d be like winning dinner at a Heston Blumenthal restaurant and ordering a boiled egg.
If you have a choice between two options – and one always gets better results for the same effort – why would you ever choose the other?
If you’ve got a way of writing emails that bring in sales DON’T buy my email writing course “Sent.”.
If you’ve landed on a system for coming up with an infinite amount of things to talk about in your content DON’T you dare even look at Endless Emails.
You don’t need to do more things… you need to do more of the things that work best.