The fart that created a business

Did you ever come up with funny car registrations as a kid?



P155 0FF

That kind of thing?

I was thinking of this as I read a story from the US about a lady with a contested reg.

(SPOILER: if you’re hoping to play “see who can work out the subtle innuendo hidden in the car reg the quickest”, set your face to “disappointed” now…)

The reg she went with?


I admire both the laziness and ballsiness of that.

Lazy because if you plucked a child out of school (probably best not doing that) and gave them the choice to put any word on a plate, “fart” would probably be in their top three choices.

And ballsy because you’ve got to admire someone going up to a government official and saying with a straight face, “I’d like the word “FART” festooned on my Toyota Corolla please”.

Though ”FART” was initially approved by the people who approved these things (I REALLY hope there’s a “is this too rude?” committee), they later changed their mind.

Not only that, they asked her to defend her choice.

I’d love to get my hands on that letter:

Dear Madam,

Though initially, your FART caused us no reason for concern, we have since taken it into further consideration and feel your FART could distress the public…

Therefore, we request that you attend our office in order to defend and justify your FART. And to prevent lingering, we request you do this no later than 30 days from the date of this letter.

Your FART will then be released at the next board meeting, to see if there’s any whiff of it being a danger to the public.

After which, we shall open a window before we all choke to death.

Yours sincerely,

A. Butt-wipe

Department of Motor Vehicles

Justifying a “FART” is not easy.  And I should know…

I once let rip with a high-pitched* ten-second squeaker during a special school-wide assembly observing the two minutes silence.

* Not a consistent pitch, mind. It started low and gradually got higher. (I think I might have even reached F Sharp) It had a low-budget “mounting tension” kinda vibe.

This lady got creative in justifying her fart.

She created a fake hiking group – “Friends of Asheville Recreational Trails”.

(You’re good with acronyms, right?)

Story over? Almost…

Turns out she’s managed to convert her “FART” into a REAL business… with REAL paying customers.

She’s building an army of loyal farters. All of the back of a registration plate.

Now… am I suggesting you base all your business decisions on scatological references or gaseous emissions from a human orifice?

Yes. Yes, I am.

Or to put it another – more correct – way…

No. No, I am not.

What I am suggesting is that ideas are like benevolent terrorists – they can come at you anywhere.. anytime… so be ready. 

Now if you’ll excuse me, I just saw a car drive by with the reg T11 KKA and I’ve got a sudden hankering for a curry …