I’m clearly doing the whole email thing wrong…
I thought automations were meant to SAVE you time and effort.
Not for me.
Here’s what happened.
This weekend I set up a super-simple automation for the offer I just launched.
It was a simple one-email thing to give out the links to the training, slide deck, and spreadsheet template.
All I had to do was write the email, create a new automation, and link it to ThriveCart* to make sure anyone who bought it was automatically added.
* that’s an affiliate link by the way
That way, I could relax and enjoy my weekend, knowing everyone was going to get what they ordered.
Because that would be too easy…
“It’s been 40 minutes since I ordered… and I haven’t got your email yet”…
“I think you broke something. Here’s my receipt, but I haven’t got an email…”
Gotta be honest, I’m not good at dealing with stuff like this. My immediate reaction is to panic, go into full-on cat-as-troph-i-sation mode, and offer everyone refunds (and my firstborn) to atone for me being a dumbass.
I presumed I made a mistake (usually a pretty safe conclusion to leap to).
I presumed wrong. A look inside my software revealed I’d set everything up perfectly.
(I know. I’m more surprised than you!)
Seems most of the buyers had triggered the automation, but about a third hadn’t.
I did what I always do when tech goes gaga – I turned the automation off, then back on again and prayed that somehow these two magical button pushes had righted the system.
“Hey John, just to let you know I haven’t heard anything since I bought. Checked my spam folder and nothing there either…”.
I dive back into my software and see that, despite pushing two buttons, nothing has changed.
While most buyers are triggering the automation and getting the email… some aren’t.
And I have no clue what makes “some” people different.
I give up. I email support.
The good news is I get an almost immediate response.
The bad news is that it was probably the most unhelpful response ever.
I’m going to quote it here, so you can appreciate its uselessness:
“It looks like some clients are having a small delay with some automations and subscribers that have been added to groups but are not triggering.”
(That’s my emphasis. He didn’t underline)
There’s that word again…
Not only do I have no way of knowing which subscribers are going to get the email or not…
There’s nothing I can do about it, so I have to spend my day checking my inbox and dashing to my email software every time I get a sale, to see if they’re a “most” or a “some” buyer.
Not only that, but I now have to write ANOTHER email I can manually send to “some” people, apologising for the tech snafu.
There aren’t many instances where doing it the old-fashioned way – checking in every few hours and manually sending out emails – would save you time and mental agony…
… but this is one.
When the stuff hits the fan and it’s outside your control, there’s not much you can do about it.
The good thing is that, while I was panicking, vividly imagining angry customers, calling for my head…
They weren’t that bothered.
“No worries at all. Thanks for being so quick to reply – appreciate it!”
… was the kind of reply I got from my “apology” emails.
No one cared.
Turns out mistakes like these are a “bonus” chance to demonstrate your values and build the bond with your buyers even more.
It gives ‘em a bit more of an insight into who you are and what you stand for and – as long as you’re not a grade-A asshole – that’s never a bad thing.
Have a great week,