If you’re looking for a quick and easy way to make more sales…
Having a nosey at what’s worked for other people is a pretty good place to start.
But you can’t just blindly nick other people’s ideas and angles, for two reasons:
1) Stealing is bad
2) Stealing is bad AND pointless… unless you also know WHY it works.
And knowing what makes words work can be tricky.
That’s why I started my “Here’s What I Like About This…” YouTube series a while back.
The title may be shit, but seeing me pick great copy apart so you can see what makes it tick – and how you can use it to your advantage – is pretty useful.
I just posted a new video where I tell you what I like about David Ogilvy’s “At 60 mph the loudest noise…” advert for Rolls Royce, but there’s a tiny twist to this one…
Because there’s one part of the ad I DON’T agree with – two small sections that confuse me juuuuuust a little bit.
But to find out what they are, you’ll have to watch the video.
It’s worth it because, aside from seeing my confused face, you’ll also discover a nifty way of telling your customers how bloody awesome you are…
WITHOUT having to tell your customers how bloody awesome you are!
Confused? Me too!