What’s up dog?
(Just to be clear… that’s my attempt at an informal greeting, NOT a “games pet owners can play over the festive period” recommendation)
Do you ever wish you could add a splash of humour to your words – whether they’re on your website, in your emails, or when replying to legal injunctions served by the cast of Holby City?
Humour is a funny thing.
(Literally and metaphorically)
On one hand, humour is like Tai Lopez – a powerful marketing tool, but on the other…
It’s also a bit like Tai Lopez – best in small doses.
I spent the best part of ten years as a comedian and magician learning how to be funny. In fact, making people laugh was the entire basis of my marketing as a magician.
I wasn’t totally shit at it either.
I even won an award for my stand-up.
Am I the most hilarious person in every room?
* I WAS the funniest person in every room… until I bumped into Russ Abbott in the gents at Keele Services. There’s no coming back from that.
Here’s The Thing…
(Sorry, but I’ve had that gag on my Trello board for ageeees)
Here’s the (real) thing…
You don’t need to be the funniest person in the room for people to think you’re funny.
It’s the same with your marketing.
You don’t need to be an award-winning stand-up* to make your customers smile when they read your emails.
* Did I tell you I won an… oh I did?
“Yeah, yeah… I get it. Can we just get to the transition where you show ME how to be funny?”
Well… you COULD spend years reading comedy books, writing gags, and testing new ideas to see what worked, in the hope of honing your funny bone…
“GET ON WITH IT, HOLT!”
You might be expecting that click to lead to a premium “HOW TO BE FUNNY” course with a hefty price tag.
If you are, you’re in for a nice surprise.
If you want to add some fuzzy funnies to your words, that click is a good place to start.
Consider it an early Christmas present…. that’s been sitting under your tree for the past year and a half!
And if you’re not a fan of scrolling up…