… I’d have said “No thanks. Now get out of my house”, but…
Turns out I just have.
No, I’ve not signed up for the Geriatric Naturist UFC channel. Instead, the missus and I have been hooked on a Norwegian TV show called Monster.
(Yep, I’m virtue signalling my ass off throwing “Norwegian” into that previous sentence. I’m hoping you’ll think I’m arty and clever… as well as talented, hilarious, and good looking)
The “Walter Presents” series on Channel 4 has served up some bloody belting shows. And my ADHD-addled brain loves that I’m forced to keep my eyes glued to the screen to pick up the subtitles, otherwise I wouldn’t have the foggiest idea what the hell is going on.
(Remind me to write an email on the power of constraints at some point, will you?)
In fact, we love these shows so much, we pay to remove the ads.
Anywho… towards the climax* of the show, there’s a head to head** moment with two elderly, naked men in a sauna…
* ARRRGH! I can’t believe I used the word “climax” when talking about naked men. That’s going to be 68% of this week’s therapy session. But I can’t focus on that right now because I’m too busy freaking out because I also said…
** “Head to head”! OMG! That makes it sound like they were sitting REALLY close!
The scene ends in a fight that spills out into the snow and, as I watched two elderly men flopping around on the ice, something dawned on me…
I was actually paying to enjoy this moment.
But I wasn’t. Not really.
Ask me if I want to hand over some of my hard-earned cash for male nudity and I’d say no…
Ask me if I want to pay a bit extra every month to skip the ads so I can get more enjoyment when binging a quality Scandinavian TV series… and I’m a hell yeah for that.
It’s a quick reminder your audience buy benefits, not features.
They don’t care what it IS, they care what it will DO for them.
John Holt
P.S. Bolding two lines – one after the other – doesn’t sit well with me either.
I guess that’ll be the other 32% of this week’s session…