It was about 7:30 am and I was finishing my pre-game warm-up when the man on the putting green shouted:
“Judging by those balls, I reckon you’re a single-digit handicap… probably a 7 or 8…”
“Close. 9.”, I replied.
“Either way… I’m not playing you for money”.
That describes my best – and only – interaction with former professional snooker player, Willie Thorne who was gearing up for a pro-celebrity tournament.
If I told you that, because of our sparkling repartee, we decided to team up in the comp and ended up winning the damned thing…
… that would be a way better end to my little story than the “we both continued on with our separate lives” reality.
Here’s the lesson though – the better you are at golf, the easier it is to spot how good someone else is.
Case in point – I walk along my local course every day with my little, hairy, shitting machine and, despite not picking up a club in yonks (me, not the dog), I’m still able to tell how good the players on the practice green are.
Their stance, their grip, the tempo of their swing…
When you know what you’re looking for, little things like those are more than enough to spot the good from the bad.
I don’t even need to see where the ball goes.
And, most of the time, one look is all it takes.
Willie Thorne didn’t need to play a round with me to tell how good a golfer I was. He could tell by how tight my balls were.*
* Trying to talk about golf without innuendo is like trying to walk past someone washing their car and not yelling, “you can do mine too if you like?”. It’s really, really hard.
Similarly, I don’t need to look at every single piece of marketing you’ve created to know where you’re marketing’s at.
Show me an email or a sales page you’ve written and I’ll know exactly what you can do to move it up a notch or two.
This is exactly what my “Coffee Critiques” are about.
You send me a piece of your marketing and I tell you how to make it better.
It really is that simple. It can be an email, sales page, landing page – any piece of marketing you want me to cast my eye over.
You’ll get a fully annotated PDF with all my thoughts and ideas, showing you how to make your copy more profitable AND…
I’ll also shoot you a screen capture video walking you through my ideas, so nothing is left to chance.
The only way to make this any easier would be if I wrote the copy for you!
A quick warning – because of how much time I put into these, I don’t have a lot of spaces available. Most of the time when you click the “Coffee Critique” link in my signature, you’ll be greeted by a “SOLD OUT” message.
But I’ve just opened up a few more slots…
So if you’re interested in an easy way to create better marketing…
P.S. I’m super grateful it’s “WILLIE Thorne” and not “WILLY Thorne”, for three reasons:
1. “Willy Thorne” sounds like something a nudist rose pruner might need help with, and I can’t help but wince whenever I think about that, and…
2. I’d never have made it through the spam filters.