Laser eyes

Most of the time, the logical answer is the right one.

Trouble is, “most” isn’t “always”…

I’ve recently been struggling with an eye problem.

When it hurt I did the “logical” thing – stepped away from the keyboard, went somewhere dark and quiet, so I could shut my eyes and rest it up.

Sounds logical, right?

“Actually, that’s probably the worst thing you could do”, said my eye doctor.

(I say “eye doctor” because I can’t spell “op-fam-ol-ee-jist”)

“Best thing to do? Go somewhere bright. Flood your eye with light…”

I’m gonna take a punt and suggest to you that this advice – that…

“The logical, common sense and bloody obvious answer isn’t always the right one” applies to more than just eye health.

Marketing too mebbe?

“I’m not going to go into that market, it’s too crowded…”
“I need to offer more bonuses for my course than anyone else…”
“Once I give ‘em all the graphic and performance stats compared to the PlayStation… that’ll sell ‘em on this Xbox.”

Maybe, or maybe…… that crowded market is so starving for your offer, demand is higher than supply. Not only that but this crowded, starving, “take my money” market is already sold on your solution and looking for a button to click!

… your audience feels overwhelmed by a massive “piling on” of bonus after bonus after bonus. They’re suffocating under the weight of it all. They’re looking for something simpler they’ll actually USE.

… they don’t care about graphics. The only thing they care about is that their kid loves watching Spiderman games on YouTube so she wants to get one for him. And since Spiderman is ONLY on PlayStation…*

* That was WAY more specific than I’d hoped it would be, but I’ve just had lasers blasted into my eyes, so cut me a little slack.

Most of the time, the logical answer is the right one.

Just don’t always ASSUME it is.

Now, if you’ll excuse me, my eye hurts, so I’m going to book a trip to the Sun…

John Holt