| As I write this, Facebook, Instagram, and WhatsApp are down. Probably not for long, but… If this was your “cart close day” and you had a whole bunch of social posts scheduled… maybe a Facebook live or two… You’d be screwed. If you have an email list though – one you keep nice and cozy with regular messages – the situation wouldn’t be as dire. But it’s not just about salezzzzzzzzz tho. I don’t want anyone else deciding when you can and can’t hear from me. That’s something that should be up to me and you, and me and you ONLY. I write the emails… you decide if you want to read ‘em. (Unsubscribe link is at the bottom if you want out) Choice and control… Not got a list? Start building one. Right now is the perfect time – fewer distractions. So plot out that lead magnet, sketch out an opt-in page, or open a mail account. Got one already? Shoot your “email-club” a quick message to say thanks for opting into your little corner of the world. Because, at times like these, *FIRSTNAME*, I am grateful you’re here. If you have any questions about building your own “email club”, hit reply. And because I time-blocked the next four hours for “doom scrolling and watching cat videos”…… now’s the perfect time to ask. |
| John Holt |