I’ve been meaning to write to you for a while…
Thing is, it’s not easy to admit when you’ve been caught lying.
As a copywriter, I might push the boundaries a bit here and there, but lying?
A big “no no” for me.
So when I was confronted with something I’VE created (and sold) that didn’t live up to its promise?
It’s about my “Coffee Critiques”.
You’ve been on my list for a while now, so you’ve probably seen me offering them here and there.
“It’s a quick, easy, and stress-free to create copy that sells”, I might have said…
“You don’t have to do any heavy lifting… just give your words and I’ll show you how to make them better”, I almost definitely did say…
Well, I got an email from a client who would disagree with both of those.
“I’ve spent the last 5 hours going through my sales page, making all of your changes…. I HATED every second!”
I don’t know about you, but I ain’t getting many “quick”, “easy”, “stress-free” vibes from that.
Sounds like bloody torture to me.
But I want to do the right thing and set the record straight.
If you’re looking for an agonising, slow, torturous way of creating better copy…
A way that will almost certainly make you want to rip out your eyeballs as you spend hour after hour (after hour) making tiny, nit-picky changes, slumped over your laptop, while you curse my name and vividly imagine strangling me with your Lenovo power cord…
Not your thing? No problem.
There’s always the “easy” solution:
“Easily” shell out thousands of dollars of your hard-earned cash on expensive copywriting courses as you spend many “stress-free” years “joyfully” handwriting endless sales letters and “cheerfully” cranking out thousands of words every single day until you “effortlessly” glide into “guru” copywriter status…
Have a good Monday!
P.S. You’ll be pleased to know I’ve updated my super-signature accordingly.
P.P.S. Did you check out the most recent episode of “HWILAT”?
Now that IS a quick, easy, and stress-free way of learning how to write more profitable words!
You shouldn’t take my word for it though. I have a history of lying, so…