I’ve been meaning to write to you for a while…
Thing is, it’s not easy to admit when you’ve been caught lying.
As a copywriter, I might push the boundaries a bit here and there, but lying?
A big “no no” for me.
So when I was confronted with something I’VE created (and sold) that didn’t live up to its promise?
That hurts.
It’s about my “Coffee Critiques”.
You’ve been on my list for a while now, so you’ve probably seen me offering them here and there.
“It’s a quick, easy, and stress-free to create copy that sells”, I might have said…
“You don’t have to do any heavy lifting… just give your words and I’ll show you how to make them better”, I almost definitely did say…
Well, I got an email from a client who would disagree with both of those.
“I’ve spent the last 5 hours going through my sales page, making all of your changes…. I HATED every second!”
I don’t know about you, but I ain’t getting many “quick”, “easy”, “stress-free” vibes from that.
Sounds like bloody torture to me.
But I want to do the right thing and set the record straight.
So…
If you’re looking for an agonising, slow, torturous way of creating better copy…
A way that will almost certainly make you want to rip out your eyeballs as you spend hour after hour (after hour) making tiny, nit-picky changes, slumped over your laptop, while you curse my name and vividly imagine strangling me with your Lenovo power cord…
… then you can pick up your Coffee Critique here.
Not your thing? No problem.
There’s always the “easy” solution:
“Easily” shell out thousands of dollars of your hard-earned cash on expensive copywriting courses as you spend many “stress-free” years “joyfully” handwriting endless sales letters and “cheerfully” cranking out thousands of words every single day until you “effortlessly” glide into “guru” copywriter status…
Piss easy.
Have a good Monday!
John
P.S. You’ll be pleased to know I’ve updated my super-signature accordingly.
P.P.S. Did you check out the most recent episode of “HWILAT”?
Now that IS a quick, easy, and stress-free way of learning how to write more profitable words!
You shouldn’t take my word for it though. I have a history of lying, so…