This claim was so damn “hypey”, I refused to say it

When I first launched “Sent.”, I wanted to say something about the checklist I reveal on day two…

But I never did.

Why? I hear you ask.

It seemed too damn “hypey”.

Don’t get me wrong, it was absolutely, 100% true, but…

It just seemed too good to be true, you know?

That’s why I was really glad when Howard – one of the folks in the first class – said it for me:

“The checklist doesn’t just work for emails. It works for pretty much EVERYTHING. I’ve been using it for my videos too…”

Howard’s a smart cookie.

Truth is, even though “Sent.” is an email writing course, most of the people who take it realise soon enough it’s a hell of a lot more than that.

Once you’ve got a solid system for writing good emails – emails that clearly and effectively communicate with your audience – EVERYTHING changes.

You see, writing a killer email isn’t just a superpower that makes all your other writing better…

It makes EVERY single piece of communication better – your videos, speeches, podcasts, bios, Christmas cards…

E – V – E – R – Y – T – H – I – N – G

TL;DR – learning how to write good emails is time well spent.

It doesn’t have to be my approach. Any will do, but…

If you want to get your hands on the same checklist Howard printed out, laminated, and stuck to his wall to make his marketing life easier…

… you’ve only got a few days left to grab it.

The checklist – and a whole load of other goodies – are found in “Sent.” – my email writing course for business owners who want to learn how to write an email that sounds like they wrote it.

There’s also:

– Over 13,000 words of content in the 15 daily lessons.

– Over 4 hours of videos, guiding you through the process.

– FOUR uber-cool bonuses, including the “sorry I’ve been shit” email template that’ll bring even the most deadest email lists back to life.

You’ll also get a PDF copy of all the lessons in one place for easy “what-the-hell-was-that-thingy-he-mentioned” locating later.

… and a whole lot more.


The doors close at MIDNIGHT (UK time) on Friday the 13th August.

>>> Click here to find out more about “Sent.” before the deadline

If you do decide to join us, don’t forget to use your exclusive “email club” discount code XXXX at checkout to save yourself some dollaz.

If you have any questions, hit reply and ask. I’m happy to help you decide if it’s a good fit for you.



P.S. Oh, and talking of videos….

(Smooth, right?)

I just posted a new one in the “I CAN change the title later, right?” playlist.

If you’ve got three minutes and would like to discover:

– My most favouritest copywriting tip… EVERRRRR!

– The copywriting book I love more than any other

– The easiest way to sprinkle your personality in your words

– The exact context that caused me to utter the words “you wee all the way down to your bottom…”?

You might find this a worthy click