My daughter just landed her first job as a waitress/barmaid and she had to go on quite the merry dance to get it too…
First, she had to apply to be able to apply for the job.
(Yep. Apply to apply)
Then, when some pencil pusher deemed her “worthy”, she had to read a massive document of terms and conditions before they would even let her fill out the application.
THEN she had to pass a complicated test.
All this BEFORE she even got to apply.
Eventually, after jumping through all these hoops, she applied, got the job, and was finally able to start serving customers.
Now you might not think anything about this is crazy until I tell you one thing…
My daughter is 12.
And this waitressing job?
It’s a free online game.
That’s right, she had to go through all this rigmarole to play a free, online game!
Most games nowadays* are “plug and play” – you just click a button and you’re thrust right into the game, scoring goals, shooting aliens, or scoring with aliens.
* And with that use of the word “nowadays”, John successfully completed the process of turning into his father.
Not this one.
It gives you more obstacles than the Total Wipeout course before it lets you play.
You might think this would turn people off but, if my daughter’s reaction is anything to go by, it’s the OPPOSITE.
Because she’s invested so much time in the process, she LOVES this game.
Can’t stop playing it… can’t stop talking about the damn thing.
There’s something to this…
Just because something CAN be easy, doesn’t mean it SHOULD be.
Making people jump through a few hoops might be just the thing you need to help them appreciate your offer, really see the value of your course, or fully engage with your high-ticket program.
This is one of the reasons why my email writing course, “Sent.” will NOT be available 24/7/365.
When I open the doors, it’ll only be for a few days at a time.
You’re probably waaaay ahead of me here…
I’ll be opening the doors to “Sent.” soon.
Dun dun dunnnnnnnnn!
Later this week in fact.
If you’re looking for a simple, step-by-step system you can follow to easily write emails that sound like you actually wrote them… you might like it.
If you’re looking for a “Conversational Slovakian for Numismatists” course… you definitely won’t.