Lionel, my pet otter, injured himself playing âLeticia Deanâs Dance Offâ on his Nintendo Switch last night, so Iâm presently rushing out the door to the vets to get the controller âextractedâ.
So Iâll make this quickâŠ*
* Yes, of course itâs a load of hogwash⊠we all know otters are Playstation gamers.
Just wanted to let you know Iâve chosen a prize for the 4-0-0 thing – my eyeballs on your thing.
Let me expand on that, so it doesnât sound so worryingly vagueâŠ
Iâm giving away a copy critique.
Hereâs how itâll work:
Hit reply to this email with any combination of words you like and on Monday 26th July Iâll pop every single reply-er into a hat (probably metaphorical) and draw one out and award the winner with a critique of anything they like.
Got a sales page that isnât selling?
A landing page that isnât landing?
A cart abandoned sequence that isnât cart abandon sequencing?
You name it, Iâll critique it.
(Iâm gonna regret typing that sentence, arenât I?)
You might know I occasionally offer critiques. You might even know that the price has been steadily going up and Iâve not had any available for a while, so this is a rare chance to have me help you with your words.
In case youâre wondering what a critique is, let me flesh it out a littleâŠ
Basically, you send me a piece of copy that you want to improve and I cast my discerning eye – maybe even both – over it and come up with ways to make it better.
Not only do I give you a fully annotated PDF of all my ideas, but I also shoot you a screen share video, explaining them, so you know exactly what to do.
You end up with a better-performing page without any of the stress that comes with constantly screaming âWHY IS THIS NOT WORKING?â…
⊠and then trying a gazillion different things.
Think of it as having all the benefits of having a highly paid copywriter on staff⊠only without the downside of the âhighly paidâ bit.
Want in?
Hit reply to this email before midnight on Sunday and Iâll pop you in the draw for Monday.
Gotta go, the otter just coughed and now I have to go and retrieve a triangle button from my next-door neighbourâs garden…
John Holt