is this the worst sales video ever?

I’m going to let you in on a secret…

Even though “Insert Gag Here” started out as a “here’s why you should use humour in your marketing…” kinda thing…

The more I learned about marketing, copywriting, and animal husbandry, the more I realised I was wrong…

It was more than that.

It’s not just about being funny.

(Though, there is a lot to be be said for that.)

I realised that, in a world where every man and his sodding dog can get a website, open up a Zoom account, download some readymade copy templates for $7, and enter virtually any marketplace…

You HAVE to give customers a reason to choose you.

You HAVE to stand out.

You HAVE to separate yourself from the ever increasing competition.

Of course, being “Mr Funny” is one of the ways you can do that, but it’s a toughie.

Here’s an easier way:

Start being more YOU.

I know… pretty “woo woo”, right?

Truth is, if you’re looking for an easy way to stand out, being yourself is an easy-win.

Here’s why…

Even though “being yourself” sounds like a low bar… because most of your competition are looking for pre-written templates and scripts they can use 23 seconds after purchasing…

Being yourself automatically makes you different.

Think about it. If all your competition is using the same “copy and pasted” templates, how is your customer meant to tell the difference?

“Copy perfect” templates might look good, but as soon as your customer spots that there’s some templatin’ goin’ on…

You. Is. Busted.

Being yourself might mean you have “less than perfect” marketing, but it automatically gives your customer something to mentally grab hold of and think, 

“She’s different because…”

“Because…” can be the difference between having dream clients reach out to you, and you having to trawl bid sites, digging for scraps.

Obvisouly, I’m not saying you have to throw all your copywriting guides out the window.

(though if you do, be a love and chuck ‘em towards my post code, would you?)

Copywriting and marketing are powerful tools you should use, but do me a quick favour…

Think about the last person you invested in.

You chose them because…

The “because” makes them different. The because gave you a clear, compelling reason to choose THEM…

Maybe even a “no-brainer”.

Unless you invested in a copywriting course, I’m also guessing the “because” wasn’t “perfect copy” or “skillful deployment of emojis”.

Get a good “because” and you’ve got one hell of an edge.

Want an easy way to start giving your customers a “because”?

Start asking: “How would I do this?” more often.

(Emphasis on the “I”)

“How would I write this sales page?”

“How would I welcome someone onto my course?”

“How would I film a video sales letter?”

Oh! About that last one…

This is how I would film a video sales letter for my email marketing course “Sent.”, which starts on 26th April

If you know anything about video sales letters, you’ll find at least 3,243 things wrong with the above video.

I would NEVER write this for a client.

But when I asked myself, “How would I make a quick video, giving more info about my course?”

The video above is pretty much what I had in mind.

And this “how would I do this?” concept is one of the ideas I’ll be sharing in “Sent.” – my email marketing course for business owners who want to be able to sit down and write an email, but don’t know where to start.

It’s 15 days of interactive daily emails, videos, and also a live Zoom call to answer any questions.

There are no templates. Instead, I’m going to share a simple system anyone can follow to sit down, face the blank screen and write an email that sounds like you.

(I don’t want to boast, but if there was an award for the “least hypey promise ever”, I’m pretty sure I’d be coming home with the trophy)

As “Sent.” is my first ever course, I want to get this right, so I’m limiting the first class to 40 folk. That way, I can be as “hands-on” as possible.

(Don’t worry, I sanitised my hands in February!)

Not only that, but at £40, this is the lowest price it’ll ever be available.

Want in? Here’s the link:

[link removed]

If you’ve got any questions, hit reply and ask. Like I say, I want to get this right, so I’m happy to help as much as I can.

Thanks,

John