I didn’t even notice…

(A quick heads up: I’ve opened up a couple more spaces for coffee critiques. So if you’ve got a website, sales page, or email that could do with a fresh(ish) set of eyes, then click the link and get in touch)

“Wait… did I just do that? I can’t have…”

I had to go back and replay it over in my head to check.

“down for five… hold for five… up for five… down for five… hold for five… up for five…”

Holy hell – I DID do it.

It’s amazing how stuff sneaks up on you.

I hate exercising. Honestly, if you compiled a list of “things I hate more than exercising”, it would probably just have “movies starring Sarah Jessica Parker”… and that’s it.

Having said that, I’ve recently started a new workout routine…

(I say “new” cos that makes it sound like I’m a lifelong exerciser who’s switching it up, rather than finally getting my fat ass off the couch!)

I’ve done workouts before.

There was a time I did Insanity: Max 30, but feeling like I’d swapped knees with a 100-year-old Cossack dancer and struggling to find my breath for 3 hours after each workout wasn’t on my vision board.

I needed something new, so I approached some qualified professionals who were able to give me their informed opinion based on years of scientific research.

That’s right, I posted “What y’all doing to tick the exercise box?” on Facebook and made myself a brew.

A couple of folks pointed me in the direction of DDPYoga.

I gotta admit… I wasn’t sold on the idea of yoga, purely for ego reasons.

I was thinking that, as a bloke, I should want something tough and manly – something that Jocko Willink would do – getting up at 4:45 am, lifting weights, grunting a lot, throwing shit around… that kind of stuff…

Gently reaching forward into an unpronounceable pose didn’t feel right.

But a few people mentioned it and used words like “strength”, “flex”, and “dynamic resistance” enough to sedate my ego.

Now, I should warn you. I’m still in the evangelical phase. You know, like when your mate Dave hasn’t had a carb for 17 minutes and claims keto to be the greatest thing the world has ever seen and that everyone needs to do it right now.

Yeah… I’m still in that phase.

Aside from that, here’s what I noticed when I started – I’m shit at push-ups. I really struggled to do even one three-count push-up.

Those nine seconds (three seconds hold at the bottom) are the worst.

Yesterday though… something weird happened. I’m doing one of the slightly tougher workouts and halfway through I realise I’ve just done two five-count push-ups.

I didn’t even notice.

That’s why I had to replay it in my head.

Thing is, if you asked me to pinpoint the moment I went from struggling to do three-count push-ups to (still struggling) to do five-count ones…

… I couldn’t tell you.

It just happened… somewhere along the way.

It’s the same in business. When you start something – whether it’s writing emails, pitching yourself at networking events, or going live on video – it’s the hardest thing in the world.

But the more you show up and do it, the easier it becomes.

Suddenly you notice:

– it used to take you an hour to write emails and you’ve just written three while sitting on the toilet…

– you used to dread being called on to deliver your “60 seconds”, but this morning – when the main speaker didn’t show – you were happy to dive in and do ten minutes…

– the thought of stumbling on camera scared the bejesus out of you, but this morning, when your kids came barging in and threw you off, you were OK with it.

This is why it’s great to focus on the habits, rather than the results.

Do the work.

Do the reps.

Put in the hours.

Keep at it because eventually you’ll have a moment – a moment when you can look back and see how far you’ve come.

See you in downward dog…


P.S. Don’t look back on yourself while in downward dog. Believe me, it’s not a flattering angle.

P.P.S. Since we last spoke, I’ve added a few more episodes to “I CAN change the title later, right?” – a few tips to make email writing easier, and answering the “do service businesses NEED a website? question.

If any of those sound interesting, or you want to subscribe so you don’t miss any future episodes, here are a couple of links:

Videos here.

Podcasts here.