Copywriting tip: Don’t try to be clever…

The moment your audience feels they’re being sold to, their defences go up – FAST!

End result? No sale.

The easiest way to do this? By being “clever” and using lots of “power” words and “proven” phrases.

Stuff like this ^^^ makes people realise they’re being sold to.

Don’t try to be clever. 

Just keep it simple, clear, and direct.

Do that and your audience will be far more open to listening to your ideas.

The more invisible your “selling”, the more effective you’ll be.

Go dig out the last “sales” post or page you created and have another look at it. Is it clear and direct, or is it riddled with clever “salesy” words?

Feel free to post your below and I’ll give you my thoughts.