Copywriting tip: Give your customers a reason to choose YOU

If you want people to pay you money, you’re going to have to give them a jolly good reason to choose YOU over everyone else.

If you don’t, you’ll always struggle.

So… what makes you different?

“I’m the only plumber in Basildon who can fart the Greek national anthem…”

Try harder.

What makes you different… in a GOOD way – the kind of way that, when your ideal customer hears it, them think…

“Heavens to Betsy… I want THAT!!”

You don’t need to do/be anything wild or crazy, but you do need SOMETHING.

So, I’ll ask you again… why should they choose YOU?