Copywriting tip: Always use a CTA

Doesn’t matter if it’s “for more awesome content check out my other posts”, “subscribe to my email so you don’t miss out on the next installment”, or “go and turn Aunt Doris before she gets bedsores”…

Get into the habit of telling your readers what to do next.

Let them experience for themselves that following your directions makes their life better.

That’s how trust is built.

It’s NOT just about slapping a “here’s a link to buy my doodah” at the bottom of every post.

Don’t get me wrong, it CAN be that, but if you really want to serve your people, you’ll try harder.

What’s the one thing you want your reader to do after reading your thing?

So, before you click send on that email, blog, or social post today… think about what you want YOUR reader to do next…

… and then tell them to do it.