“You still want this, right?”

“What the hell is wrong with you?”

If you’ve spent more than 15 seconds in my company, you’ll appreciate how often my wife has to say this combination of words to me, but, what’s surprising is how often she has to say this…

… after I get some AMAZING news.

Like yesterday, for example.

I got an email, then a call, that I’ve been waiting a MONTH for.

(A month is a long time for someone who starts getting twitchy if he joins a queue with more than one person in it!)

I’ll tell you more about this soon, but the details don’t matter. What matters is that this is one of those “life-changing” things…

… like when you bought that KitKat that was ALL CHOCOLATE!!!

Anyway, as soon as I hung up(?) the Zoom call, my wife bounced into the lounge.


“They offered me the job”.

“Oh my god…”

“I know.”

“You still want this, right?”

“Yeah. It’s exactly what I was looking for. It’s perfect.”


And she’ll do this:

Whereas I will allow myself one of these:

You see, even though I’m stupidly excited, I know how easy it is for me to get carried away.

I apply for a gig and 7 minutes later, I’m putting down payments on houses, cars and already drafting my resignation letter.

“You’re only as good as your last gig – every booking is an audition for the next”.

I can’t remember which magician said this to me, but it always resonated.

You know in the last email when I talked about walking a tightrope?

It’s that feeling again.

It’s not that I always feel one step away from failure…

… it’s more about me not getting too far ahead of myself, and focusing on what’s REAL and TRUE right now.

(Bugger me, I think that Zen Buddhism book I got on Audible is finally sinking in!)

As a magician, every gig existed on its own. If I was crap for one group, “oh you should’ve seen me last week, I was freaking awesome!” is going to rank as “scant” on the consolation-o-meter.

In my mind, I’m being rational. I’m my wife’s…

“What the hell is wrong with you?”

There’s a line in Steve Martin’s book, Born Standing Up, that highlights this idea perfectly.

Steve writes about the time when he (as yet undiscovered and unfamous), met Sonny Bono (very discovered and very famous).

Sonny pulled him to one side and said something to the effect of:

“Steve, we’ve been watching you for a while. We think you’re gonna be big. We have big plans for you…”

… and then Steve never heard from him again.

It’s easy to get carried away when people comment on your post, slide into your DM’s with an enquiry, or give you a taste of a mouthwatering opportunity.

You can get ahead of yourself, either by imagining the money in your bank or saying “no” to other clients to make room.

Before you know it, you’ve been “Bono’ed” and feel like you’ve lost something.

Truth is, you never had it in the first place.

I get why it bugs the hell out of my wife though, I really do.

She sees “a life-changing opportunity to be the copywriter for one of the world’s greatest marketers”…

… whereas right now I’m thinking:

“Right, Holt… you’ve got 90 days to prove yourself worthy of this amazing opportunity. You’ve done well to get this far, but now’s the time to get to work. Let’s crack on…”

Tom-ay-toes, tom-ah-toes…


P.S. Now’s a good time for me to remind you that I wrote down the exact system I use for getting gigs like these in “The Sniper Approach”.

“How much is it”, you ask?


I plan on updating it soon, but, as I have no idea when that’ll be, you might as well head over to the GOOGLE DRIVE OF AWESOMENESS!!!!

… and swipe the most recent version now.

Any questions, just ask. Genuinely happy to help, but…

… I don’t do girly dances.