The more you delve into copywriting, the more begin to feel that every single word counts.
As if the entire campaign rests on the very sentence you’re working on… right this second.
Get too far into this madness, and you’ll find yourself ceaselessly switching synonyms, looking for the “perfect” formula.
It doesn’t have to be this way.
If you’re the kind of person that stresses over their copy, here’s a quick tip that’ll help you keep it in perspective…
Why not check out the other episodes while you’re here?
(“Because I’m busy and there are better things to look at on the internet!”)
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