An invitation I found impossible to accept

I wasn’t going to send this email…

Not because it’s sensitive, or personal.

No. I’m just run off my bloody feet at work.

This week, I’ve been tasked with writing four (yes… FOUR!) sales pages for new offers.

That is, what we copywriters call…


I’m absolutely knackered and I still have a day to go…

Fair point.

Enough about me, let’s talk about… me!

I had a hospital appointment recently and, after a series of gruelling tests, the results came back positive…

… I’m a level 5 dumbass.

(Sorry, couldn’t resist – that’s what my 17 year old said when I had the appointment. She clearly gets her humour from her mother)

Anyway, turns out that I have to go back for another test.

(Level 6 dumbass?)

Here’s why I’m telling you this…

The letter I received from the hospital, after the preamble, just says:

“We’d like to invite you back for another appointment.”

That’s it.

I’m left thinking…

“What the hell do I do? Are they gonna book that, or should I?”

There was only the main switchboard number on the letter and I’ve called THREE times so far, only to be told to call back another time…

As of right now, I’ve STILL not got an appointment.

I’ve not even got a direct number to call.

Here’s the thing…

THEY want me to book an appointment…

I ALSO want me to book an appointment…

Yet… it’s STILL not happened.

Don’t make it hard for your customers to say “yes” to your offer.

There are a bunch of ways to do this, but the first step is always to have a clear “Call to action” in your message.

“If you’d like more tips on removing gerbils from orifices, CLICK HERE and download our FREE guide – “Get That Gerbil Out Of Your Circle”!”

“Enjoy this? Want more? Subscribe to the blog here and I’ll blast you a regular batch of awesomeness to your inbox every week!”

“We’d like to invite you in for another appointment, so please call 01234 678908 to arrange this. Lines are open Monday to Friday between 9 and 5.”

Don’t make things hard for your customer. 

In a world where people give up on websites if they don’t instantly load in 3 nanoseconds, this stuff matters more than ever.

Back to the sales pages….