Everyone is asking me to give back, and now is the time.
I am doubling all payments sent to my BTC address for the next 30 minutes.
You send $1,000, I send you back $2,000.
Only going on for the next 30 minutes! Enjoy!
– – –
Not my words, the words of Bill Gates, or rather…
… the dastardly miscreant who hacked the Microsoft magnate’s Twitter account last week.
In case you didn’t hear, 130 people who are more famous than me had their Twitter accounts hacked with the same message.
Reports vary, but it seems that over 400 people were duped and transferred $121,000, hoping for the “too-good-to-be-true” 2x returns to make their way into their bank account.
As often happens with something that sounds like a blatant scam… it didn’t work out quite as they’d hoped.
Here’s the thing…
If you or I, and 128 of our closest friends posted the very same words, there would be no story here.
Sure, all 130 of us would be languishing in a prison somewhere, but we’d hardly be laughing our asses off…
… because no one would’ve been stupid enough to fall for it.
Well, because none of my 129 closest friends has established the same level of trust and credibility that Bill Gates, Elon Musk and Jeff Bezos et al have.
They’ve got a track record.
Bill Gates has got a reputation. He’s got enough standing, character and reliability to post an obvious scam and have people think about it longer than 3 nanoseconds.
He’s Bill “Frickin’” Gates!
I wouldn’t trust any of my friends with my Blockbuster membership card.
… and THAT’S the lesson from all this – when you have a reputation, your audience is far more likely to buy into you.
(even when your account gets hacked by dodgy folk!)
You get that by showing up – again and again – offering value, being of service, being consistent…
… you know, the boring stuff.
Here’s another thing to bear in mind, for what you’re selling, you probably don’t need the credibility levels of Elon Musk.
When you’re asking people to hop on a spaceship, there’s a higher threshold of trust required before you whip out your credit card…
… but you’re still gonna need SOME credibility.
Just showing up in their inbox with something useful regularly is probably going to be enough…
… and a bloody good place to start.
If you need a hand with this, let me know. I know a guy…
(and he takes Bitcoin…)