It’s Sunday, so you know what that means…

“Actually, I don’t. You’ve not been doing daily(ish) emails long enough for me, or anyone else, to predict any kind of discernible pattern…”

Fair point.

Last Sunday, I decided to mix things up a bit and give you three emails YOU could send to YOUR subscribers, to educate, inform and delight them.

I’ve had a few compliments and no cease and desist orders, so I’m taking that as a sign to continue.

So, without (much) further ado, here are three emails you can send this week:

1. This ONE Mistake 

Your customers are making a mistake.

There’s an action they’re taking, or thought they’re thinking, that is preventing them from getting the result they want… from being as happy as they want.

What is it?

What is the one mistake most of your customers are making?

The thing that makes you want to scream, “Just stop doing _____, and you’ll be fine…”

What’s the biggest mistake your customers are making right now?

Tell them about it and, more importantly, tell them how to stop doing it.

2. “Can you smell something, Hank?”

In every industry, there are some unscrupulous folk.

Some are very easy to spot:

“Get rich quick…”

“10000% OFF!”

“Would you mind sniffing this rag?”

Customers are still being conned by these charlatans.

YOUR customers. 

Write an email, warning them. Teach them how to spot these no-good villains. 

Protect them. Keep them safe from harm.


… you’re BATMAN!

3. How to [INSERT DREAM HERE] for just £9.99!!!

No matter what business you’re in, working with you – one to one – is going to be expensive.

There’s an easier, cheaper solution out there – something your customers can get started with right now until they have the funds to work with you.

Teach them that.

Whether it’s creating a homemade kettlebell made only from items found in your food bin…

… or a website that offers from free knitting patterns to get someone started…

… give your audience the cheapest solution to the problem you can…

… as long as it’s not illegal, dangerous or teach them any bad habits.

Be responsible.

If you’re an electrician, don’t say, “If you can’t afford my $4,997 course on re-wiring your house, don’t worry… just grab a screwdriver and start digging around in plug sockets and see what happens…”

Remember – the people on your list are your best fans… your most valuable asset… make sure you look after them.

Hope you enjoyed this – the second edition of “Three Emails You Can Send This Week” (or “TEYCSTW”, as I like to call it).

If you send any of the emails, let me know how you get on!

Enjoy the rest of your Sunday,


P.S. Don’t forget – these, and all the previous TEYCSTW’s can be found it the “TEYCSTW” doc in the GOOGLE DRIVE OF AWESOMENESS!!!!