Last year, I wanted to release an info product of some kind.

This urge didn’t come from a noble place – I wanted to make enough money to retire to Monaco, live on a yacht and buy a bean bag to call my own.

Anyway, I did it.

(though, SPOILER ALERT – not all of the dreams above came true…)

I released a PDF called “Funny is Money” – an ebook of random ideas business owners can use to put a smile on their customers face and win them over – little moments of comedy you could sprinkle over your business…

Yeah, just like that.

I’ve not plugged this for ages.

(Don’t worry, that’s not going to change in this email)

… but I have been thinking about it lately.

By the way, if you want to see the first – and most appalling – sales page I ever wrote, click here.

(Please don’t judge me – I was young(er) and wanted the money)

Since I released “Funny is Money”, I’ve had a few more ideas in the same vein.

The tempting thing to do would be to create a sequel (probably ”Funny is Money 2” because, when it comes to naming things, I am shhhhhhhhite), but…

… I’ve been toying with an idea.

Why don’t I just keep adding ideas to the book and make it a living, breathing thing, like the GOOGLE DRIVE OF AWESOMENESS!!!!?

So, you’d buy the book once and get updates for life?

Whenever I get a brainfart genius idea, I can write it up, add it to the ebook and upload it so you can download the latest version.

Not only that, but YOU could submit YOUR ideas to add to the book (with full credit of course).

Now, not only is it a living, breathing thing, but it’s a living breathing thing we’ll have birthed together.

(I’ve just released that I’m close to taking this metaphor into a Rude Realm. Let’s stop)

It’s not only me that thinks this “living, breathing book” thing is a pretty cool idea, right?


P.S. You’re right. This WAS my version of the “TBA” prompt I wrote about in Sunday’s email.

See? Not only do I read my own stuff, but I practice it too!