What you can do about the whole “Covid-19” thing…

It’s a weird time, for sure. Everyone is acting crazy.

People are looting shops, a lady was arrested for fighting over loo roll.

(Memo to self – send an email to Andrex, suggesting they capitalise on this by sponsoring the next UFC fight night – Mavis V Gladys in a battle for the bumper pack of 3-ply Aloe Vera coated rolls)

As a business owner, it’s hard to know what to do at times like this – when your hand is being forced by things outside of your control.

As a magician, I’m having some of my larger events cancel through worry and fear, which makes ME worry and fear as I wonder how I’m going to pay my mortgage this month!

What can I do though?

It’s a good question to ask.

If you’re not a specialist in infectious diseases, you can feel pretty useless at times like this. If you’re not being called into CDC headquarters, invited into a lab and asked to formulate an antigen, you can feel almost useless, but asking:

“What can I do?” gives you some power back.

It reminds you that you’re not totally useless at a time like this.

What can you do? Well, you can make sure you’re don’t make things worse for starters. That’s a pretty useful role to have at a time like this.

You can check your facts before sharing the post recommending that people hold their breath while shoving 13 marshmallows up their bottom is a reliable way to test for COVID-19.

You could be that guy.

You can concentrate on looking after yourself and your family – by eating healthily, sleeping well, drinking lots of water and giving yourself the best chance of staying healthy and not being another drain to our already strained medical services.

You can do that.

You can choose to be informed – carefully select your sources of news and information. Don’t react to breaking news – it’s very loud and filled with emotion and guesswork. When news is breaking, no one has a clue what’s going on. It’s not a time for making decisions.

Wait 24 hours and see what the truth holds in the cold light of day.

You can have fun and put smiles on people’s faces.

You probably should do this too. People need humour at times like this.

Don’t feel weird about this. There’s a massive difference between being disrespectful and mean and making the best of a bad situation.

Businesses are realising this too. Pornhub is offering their premium service to housebound Italians for free, to help them get through two weeks of self-isolation (I can’t help but feel that they’re not helping the shortage of loo rolls problem though)

What can you do to put a smile on someone’s face?

How can you link your business to the Coronavirus in a way that’s light-hearted and fun, but doesn’t misinform or spread fear?

  • Can you create a light-hearted self-isolation survival kit for your customers?
  • Come up with a 14-day challenge customers can do at home?
  • Host an online book club?
  • Create a PDF?
  • Create a course, teaching extrovert’s how to survive as an introvert?
  • Online meetups and sessions via Zoom?
  • FREE Personalised masks and loo roll for all platinum members?

There’s a lot of potential fun to be had in this situation.

You can make other people’s lives easier at a time like this, and they’ll thank you for it.

I was recently recording a video going through my “Five Days To Funny” process (the PDF is free in the Google Drive of Awesomeness!!!!) and it reminded me that all humour starts with truth.

What are some truths about the Coronavirus? What angles could you explore it from?

Here are a few to get you thinking:

If you have symptoms, you have to self-isolate for two weeks. Parents and introverts around the world rejoice and start licking people to contract it, just so they can get some bloody peace.

When you have young kids, reading “symptoms include sneezing and coughing…” is not very helpful. They’re ALWAYS bloody sneezing, coughing, and doing all manner of godawful bodily functions! What next? “Symptoms also include being whiny and watching YouTube…”?

You should wash your hands better and for longer. Imagine you’re about to go on a third date with Beyonce and you’ve spent the day chopping Guatemalan Chilli Peppers…

… wash them THAT much.

Even if you don’t decide to see the funny side, remember what you can control and what you can’t. Look after yourself and your family. Keep up to date with trusted, reliable news sources and don’t be responsible for any scaremongering.

We’re all in this together. Be a good human.

I’d explain this further, but I don’t have to. Rudyard Kipling beat me to it.

If you can keep your head when all about you   

Are losing theirs and blaming it on you,

If you can trust yourself when all men doubt you,

But make allowance for their doubting too;

If you can wait and not be tired by waiting,

Or being lied about, don’t deal in lies…


I need to announce who won the free pack of “SMACK MY PITCH UP!”.

Usually, this is the point when I would give you the correct answer and put your out of your misery, but I think given the question – and the nonsensical answers – we can skip that bit.

I was gutted that only 5 people entered into the draw, but also delighted because it meant I could easily write the names on some playing cards and pick one at random.

(Anything to make my life easier!)

The lucky name plucked out was Peter Renshaw, so congratulations Peter! I’ll shoot you a separate email later with all the details so you can download the pack and hopefully start upping your networking game!

That’s enough for today. Have fun and stay healthy!