It’s going to be Christmas soon.
I know, I’m shocked too, but I saw it on Facebook, so it’s definitely happening.
I best warn you now, this email is going to attempt link Christmas and comedy. Let’s see how it goes…
For most people, many of the happy memories and joyous moments of Christmas are found in the traditions – the stuff that always happens, every single year:
- We sit down for lunch, with the same people, at the same time.
- We watch the same movies (if you don’t watch Elf at least thirty-eight times, we can never be friends).
- My wife will be an unappreciative beast, as she rejects yet another one of my very carefully chosen ironing board covers.
There’s a lot of joy found in tradition.
When it comes to comedy though, tradition sucks. When we want to laugh, we need something unusual.
Comedy is about finding new angles, unconventional ways of looking at things and fresh approaches to established ideas.
We go to a comedy show to experience “new” and “surprising“. We don’t want hack jokes – there are no laughs to be had there.
Comedy is sitting down for your Christmas lunch…
…at 5 am, tucking into a bowl of muesli and a refreshing glass of Dandelion and Burdock while listening to Megadeath and wearing dungarees made from linoleum.
If you’re looking to find the funny in your business, you need to do something different – you need to break from tradition.
You need to do what the others aren’t.
If you don’t believe me, believe Mark Twain:
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”
If you’re doing what everyone else is doing, you’re probably doing something wrong.
Sometimes, doing something else is choosing the exact opposite of the herd.
Other times, it’s a more refined process and discovery.
Doing the same as everyone else can be comforting, but it’s not a guarantee of success. It doesn’t protect you from failure either.
Many investors ran like lemmings into the stock market crashes and internet bubble-bursting events that ruined so many lives.
“Because that’s what everyone else is doing” is a terrible strategy, especially for comedy.
If you want to start using humour as a weapon, look at what everyone else is doing and ask yourself some questions:
- What “traditions” can you spot in your industry/market?
- Which ones can you break?
- Which new ones can you create?
Breaking old traditions and starting new ones is a great way to starting finding the funny in your business.