The Power of Unique Interactions

One of the downsides of adding some humour and fun to your interactions is that it takes a little extra effort.

Sure, you can template a large amount of written stuff but, if you want to make a strong connection with someone, you need to go the extra mile.

Going the extra mile takes more energy and time. I like to think it’s worth it, as it’s these little “extras” that people remember. It makes an otherwise meaningless interaction meaningful.

They might not remember the layout or the waiter’s uniform, but they’ll sure as hell remember the laughs you shared as the seven firemen prized your husband from the sneeze guard at the “all you can eat” buffet restaurant.

Often, it’s these little moments that count the most.

They’re special.

They’re unique.

The thing that lit me up as a magician was the unique interactions I got to create. 

Me loves the banter, me does.

If I didn’t have that, I wouldn’t have lasted very long.

“I’m sorry about Uncle Dave…”, brides would say, apologetically, “he loves to give people a bit of stick…“.

“Awesome! Gimme all the Uncle Dave’s you can handle! Tell him to bring his A-game and I’ll bring mine – let’s have some fun!“

Some entertainers have a rigid script, which they stick to no matter what.

“You’re an accountant? Excellent, you’ll like this…I have one, two, three cards…”.

“You’re the stripper recently caught in a lewd act with a footballer, three litres of Vitalite and an industrial-strength hose? Excellent, you’ll like this…I have one, two, three cards…”.

People remember unique interactions – the things you did, “just for them“. 

It’s this kind of thing that makes customers feel valued and special.

This is the kind of stuff that turns them into fans for life, so before you mindlessly copy and paste that template, think about how you can make this interaction – the one right in front of you – memorable.