The danger of the subtle gag

I have to be honest, I don’t know how I feel about this example of humour.

It seems like it should work, but it also feels like it might leave a bitter taste, depending on what plan you went for.

Am I overanalysing this?

Is asking “Am I overanalysing this?” a sign of overanalysing?

Here are my thoughts – this would work better if they exaggerated it and sprinkled in some specificity.

“Thanks from the team” and “Huge thanks from the team” works, but it’s subtle. Some customers will miss the gag.

“Big thanks from the team” and “BIGGER thanks from the team” could be better, but there’s still more we can get from this.

After all, if you’re going to make a gag, why not go ALL IN…

How about “Big thanks from the team” for the first option and “Big thanks from the team AND we make a sculpture of your likeness out of tofu so even level-9 vegans can safely gaze upon it” for the higher priced option?

I dunno. But..

If you’re going to make a gag, especially one that there’s a chance your customers could take the wrong way, go all-the-bloody-way-in on it.

Up the exaggeration.

Up the specificity.

Up the silliness.

Up the mighty ‘Pool!

(Sorry, I got swept away for a moment)

Silliness and exaggeration cut the risk of misinterpretation, increase the impact of the joke and will make your dream clients laugh even harder.

level-9 vegans can safely gaze upon it” for the higher priced option?

I dunno. But..

If you’re going to make a gag, especially one that there’s a chance your customers could take the wrong way, go all-the-bloody-way-in on it.

Up the exaggeration.

Up the specificity.

Up the silliness.

Up the mighty ‘Pool!

(Sorry, I got swept away for a moment)

Silliness and exaggeration cut the risk of misinterpretation, increase the impact of the joke, and will make your dream clients laugh even harder.