The danger of the subtle gag

I have to be honest, I don’t know how I feel about this example of humour.

It seems like it should work, but it feels like it might leave a bitter taste, depending on what plan you went for.

Am I overanalysing this?

Is asking “Am I overanalysing this?” a sign of overanalysing?

Here are my thoughts – this would work better if they exaggerated it more and got specific.

“Thanks from the team” and “Huge thanks from the team” works, but it’s subtle. Some customers will miss the gag.

“Big thanks from the team” and “BIGGER thanks from the team” would be better, but there’s still more we can get from this.

After all, if you’re going to make a gag, why not go ALL IN…

How about “my eternal thanks AND my firstborn son” for the first option and “my eternal thanks AND my second born son (he’s better behaved and not currently in prison)” for the higher priced option?

If you’re going to make a gag, especially one that there’s a chance your customers could take the wrong way, go all-in on it.

Up the exaggeration.

Up the specificity.

Up the silliness.

Up the mighty ‘Pool!

(Sorry, I got swept away for a moment)

Silliness and exaggeration cut the risk of misinterpretation AND they increase the impact of the joke.


P.S. Put a smile on your customers face and they’ll love (and buy) from your forever. Want a little bit of help making your own offer hilariously irresistable? There are a few spots available on this.