How “Hack” Jokes Can Cost You Clients

I spend a lot of time yelling you should avoid the hack, easy jokes that anyone can come up with.

There’s a good reason for that – they’re lazy and rarely convey anything about you or your company.

(I wrote a few days ago about how all the best comedy comes from YOUR truth)

Your customers can smell the laziness of a hack joke a mile off, and that’s the second-worst smell they can whiff.

(Lynx Africa, in case you were wondering….).

I’m not a Harvard graduate you understand, but having your customers think you’re lazy, always looking for the “easy” and not prepared to put in anything that even resembles hard work is probably not a solid business model.

“Lazy”, “easy” and “not prepared to put in any work” are not qualities most of your clients look for in people they want to hand vast sums of cash to.

(Though they are highlights of my Tinder bio…)

Having said that, hack jokes DO have a place in comedy…

…but only if you use them right.


Simple. Use them as a starting point.

Staring at the blank page can be a bloody nightmare.

Creating something from nothing is hard work, so why not make it a bit easier for yourself?

Give yourself a springboard to new ideas by starting with some old, tired, done-to-death gags?

Find an old joke, write it down and look for a new angle or spin that you can apply to your work.

Tear it apart and put it back together again in a new way.

Instead of the done-to-death:

“SEX! now I’ve got your attention…” trope.

Why not reverse it?

If you’re a plumber, why not try:

“SOLVENT WELD WASTE PIPE! Now I’ve got your attention, let’s talk about sex…”

If you’re staring at a blank page, desperately struggling for ideas, write out the oldest, hackiest, most groan-inducing gag you know and start playing around with it.

See if you can turn it into something fresh and original.

You can get my latest stuff – and a whole bunch of freebies by going to a website with insertgaghere in the name. )