Last week, in the Facebook group, I posted a terrible example of Subway trying to use humour in an advert.
(I don’t for one second think it’s a REAL advert, but why should that get in the way of me making a valid point?)
(It’s the one on the right, BTW)
It’s lazy, generic and told me nothing about the company, its products or its values.
If I’m clueless about Subway before I see the ad, I’m STILL clueless about them after I read it.
(Apart from me knowing that they are lazy gits and need to buy better joke books)
If you’re using humour in your business like that, you’re missing out.
If you can exchange one company name for another without ruining the joke, you’re being lazy.
The best humour comes from TRUTH.
I’ve banged on about this before, so I won’t do so again.
Here’s a better example from Subway.
Yes, I know it’s appalling.
It’s a pun…
…but it’s FUN.
It’s not personal or rooted in a truth, but at least it tells me a bit about THEM:
- It tells me their values (they want to meet my expectations).
- It shows me four ingredients they offer.
- It shows me that they don’t take themselves too seriously.
It’s not lazy and someone else can’t steal it without putting their thinking cap on and having to do some work.
That’s the kind of humour to use.
P.S. I’ve had an about-turn about offering the membership. I was going to follow the “do-a-challenge-on-Facebook-and-then-open-it-up-and-follow-the-launch-model” type thing, but I’ve changed my mind.
I’m just going to keep it open.
As I promised, the founding price is no longer available. The new price is in and it’s open until I have another about-turn.
I guess I could’ve summed this whole P.S. by saying:
“Keeping track of dates and planning s#!t is not fun, so the membership is open…”.