“There are two rules for success:
1. Never reveal everything you know.”– Roger H. Lincoln
Let’s get this out there – you CAN be funny without actually being funny.
We’ve all laughed our socks off at something innocent and totally free of humour, so there must be a way we can make this work for us and our business…
Good news – there is and, like most of the fabulous things in life, there’s a boring process behind it.
I first explored the idea of being funny without actually doing anything funny a few years ago, when I added an FAQ page to my website.
To make it different, I posted the answers to the most asked questions…
…but NOT the actual questions.
Not hilarious, but different, quirky and light-hearted enough to stand out.
(That’s all we’re after, remember?)
I took something not funny (a FAQ page) and broke it in half. I didn’t ADD anything funny. I didn’t spend ages writing any witty lines or gags.
The act of breaking it in half and posting it was funny in itself.
It was novel, new and a surprise.
Comedy is doing or looking at something in a surprising way.
The idea of only giving them half also taps into the “curiosity factor” that people crave.
It’s like a cliffhanger…
…if you only saw the “after” bit.
Have a look around your business real-estate. Is there anything you could make a bit more funny, using only the power of editing?
P.S. My “Make me funny” membership is still open for a few more days at the never-to-be-repeated price of £29.
(and I do mean that BTW – I’m not DFS).
Here’s the link if you’re a tiny bit interested.
Let’s put our heads together and create some amazing ideas for you and your business!