Yesterday, I posted a “British people in hot weather” bingo card in the Facebook group.
It was a quick idea I had while doing the washing up (lifehack – most inventors get their ideas while washing up).
It wasn’t perfect, but it was enough to get the gag across.
The bingo card is a fabulous marketing idea.
If I was doing a sequel to “Funny is Money“, this would be in it.
It’s a great way to highlight objections, wrongly held views, common barriers for your customers or cliched sayings from your competitors.
The best thing is, it does all this WITHOUT ANYONE BEING “WRONG”.
The customer is never challenged, so they aren’t made to feel bad for being “wrong”, or for changing their minds.
Sometimes, sales can feel like a power game – a relentless battle, where each participant is looking to be “right”.
Last man standing wins.
Sounds like a shit game to me.
Besides, fighting is too much work, especially in this weather.
Sales and marketing are more effective when it’s done WITH the customer, not against.
You throw an idea out to the customer, but in a way that doesn’t make them feel challenged.
Rather than shouting, “WHAT’S PREVENTING YOU FROM BUYING FROM ME, YOU BIG, HAIRY NANNY BADGER?”, use the bingo card to playfully suggest common objections (plus some ridiculous ones for comic effect) and see how the land lies.
Humour helps put you on the same side as your customer.
That’s a good thing.